Anthropic just dropped Opus 4.6. It's genuinely impressive. But they're speaking IT, not business.
"Sustains agentic tasks for longer, operates reliably in massive codebases."
"Adaptive thinking lets Claude calibrate its reasoning depth to each task."
THE MISSED OPPORTUNITY
Claude criticized ChatGPT for trying to be everything to everyone.
Then they had their moment to show businesses the value and why it matters.
Instead: "context compaction" and "agentic tasks."
You won on product. You're losing on communication.
THE TRANSLATION GAP
"Sustains agentic tasks for longer" - what does that mean to a dental practice owner?
What you mean: "It handles your month-end reporting without crashing halfway through."
"Operates reliably in massive codebases" - what does that mean to a consultant?
What you mean: "It reviews all your client contracts at once and finds the issues."
You created something that solves real problems. You're describing it in engineer-speak to people who need business value.
THE FIX
You don't need to dumb it down. Just translate achievement into value. "Adaptive thinking calibrates reasoning depth" → "It thinks harder on tough questions, moves faster on easy ones." Same product. Different language.
WHY THIS MATTERS
You did this right. No shortcuts. No compromises. Exactly how it should be done.
That's rare.
But if businesses can't understand the value, they'll buy from whoever explains it clearly first - even if that product is worse.
You're letting inferior products win on communication while you win on engineering.
THE REAL POINT
You did the hard part - made it right from scratch. Now do the easy part - explain what it does in language people understand.
Your engineering team created something worth talking about. Let people actually understand it.
Great products need clear communication. Claude made it right. Now explain it right.
What business problem would you solve first with Opus 4.6?